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Business 101

Running a business is always tough. Never easy to be exact. Unfortunately, that’s how it is. Can you imagine the uncertainty of feeding yourself? And doing that every day? Well, what does it take to run a business? I strongly think its 5 strong qualities: 1. ConfidenceConfidence is often mistaken for arrogance. Funnily enough, entrepreneurs […]

Creativity: what does it entail?

Creativity is often described as thinking out of the box. What exactly is “out of the box”? If you were asked to do a project which provides only one paragraph of brief, would taking the project be thinking out of the box? Or would not taking it be thinking out of the box? Yet, while […]

Marketing and Branding: what are they about?

We hear it all the time. The words “Marketing” and “Branding” is at the tip of almost every business strategic meeting. Sales people depend on them. Employees look up to these words for a sense of belonging. With more and more entrepreneurs rising each day, more companies are born. The importance in these two words […]

Word-of-Mouth Marketing is still the best!

Have you ever checked out reviews for a product or service you were looking for? Have you tried asking for recommendations on social media? Do the opinions of your friends or family on products or services matter to you? Ever tried a restaurant or brand because of something good you heard from someone or somewhere? […]

10 Questions Every Marketing Department Needs

Marketing is often misunderstood – sometimes, it is viewed as a want instead of a need. It is more than that. Marketing is a science, it is the most essential part of the “Brand”. Marketing makes the brand. Often, companies think that marketing is unimportant, it is ineffective. The truth is, “marketing” is important and can be effective, with the right objectives and […]

10 Mindful CEO Practices

Being a single mom  has taught me several lessons but not quite like what being a CEO has taught me. I decided to leave the corporate world in 2009 and start my own company Fyreflyz. Being an entrepreneur, I’ve had the pleasure of doing many things, including giving myself different titles. As such, I’ve had […]